Well fair's fair. I mean, after all, we all remember the great Walkers crisps price crash in 2015 when the pound soared against a floundering Euro to levels not seen since 2008, and the manufacturers all dropped their prices.

Wait, hold on, ...

There will be many and varied attempts at profiteering yet to come (for instance, Marmite, manufactured in the UK, for local ingredients, and suddenly they wanted to up the price "because of the weak pound"